Chunk retrieval
Systems lift passages rather than whole pages. Where your answer sits on the page is therefore not a presentation choice.
Correlation only · pattern, not proven mechanism
What it means
A page is broken into pieces and pieces are what get matched and pulled. A self-contained paragraph that answers a question travels. A paragraph that only makes sense after the three above it does not.
Why it matters for an HVAC company
Most contractor service pages open with a paragraph about the company before answering anything. If the answer to what a furnace replacement costs sits in paragraph six and depends on paragraph five, it is a poor candidate for lifting.
What would settle it
Count the words before the answer to the page's own question. Then read the answering paragraph alone, out of context, and ask whether it still makes sense.
A worked example
A replacement cost page runs 140 words of introduction before the first figure, and the figure appears as "that comes to around $7,400 installed", where "that" refers back two paragraphs. Rewritten so the paragraph names the system and the price in one sentence, it stands alone.
The limit on that
Cited pages tend to look like this. Nobody has published a controlled result showing the rewrite causes the citation, so treat it as good writing with a plausible benefit.